Our company theme for 2013 was "Re-Imagine." El Gaucho President and COO Chad Mackay asked each restaurant to brainstorm ideas regarding deconstructing and rebuilding the entire El Gaucho Hospitality experience for our guests, ourselves, and the community. They answered that challenge and came back with over 14 pages of ideas.
One of those ideas was to create Guest Advisory Boards for each property, in order to engage with key guests who fully believe in our mission, and encourage our continued success. We consider it an honor that 60 community members and our guests - 12 for each location - accepted our invitation to participate on the board for a two year term. We thank them for their loyal support, commitment, and for sharing their leadership and vision for our company's prosperity.